When it comes to function and style, Keep Pursuing never seems to miss the ball. Their most recent creation is no exception. The Zero-G backpack, shown here, originally launched on Kickstarter in August 2016, was highly successful with over $290,000 raised. The popularity of this bag is almost comparable to that of the timbuk2 aviator backpack.

But why does this backpack stand out among the rest? Well, as it turns out, the zero g backpack claims to be the first weight reducing backpack! Learn how they managed to do it while still maintaining a minimalist design.

Follow me as I walk you through the features of this bag, starting with a first glance at the exterior, then moving into the interior and everything else.

What are the Zero-G Backpacks Materials, Design Features, and Hardware?

Sometime you have to be sceptical regarding the Materials and design of a backpack. And the Zero-G bag by KP is interesting.

Sideview of KP Zero-G

The first thing that caught my eye when I received my Keep Pursuing bag is the durable looking exterior. The matte PU leather is smooth and sophisticated, perfect for anyone in a professional work setting. The Zero-G backpack is also well structured, with an almost cocoon shape to it, allowing for the bag to hold its shape. At a first glance, this pod looking backpack seems simple, compact and frankly, plain. But don’t be fooled, there’s more materials and design going on here than you know.

Zero G Backpack Exterior Water-Resistant PU Leather

One of the best features of this backpack is the exterior material. Made of a water-resistant and scratch proof PU leather, the Zero-G is both functional and stylish. A lot of the times, water resistant bags tend to look too rustic and casual, and therefore not very office chic. This bag doesn’t have that problem. Keep Pursuing managed to create a backpack that doesn’t sacrifice looks for convenience.

Why is PU Leather a Great Option? How Long Does PU Leather Last?

By now, you might be asking yourself what the big deal is with PU leather. Well, here’s what you need to know.

  • PU leather is a bi-cast leather, and it’s made with taking a split leather base and layering it with a coat of polyurethane.
  • This man-made leather has great wear resistance and durability, making it a great leather substitute.
  • PU leather is not waterproof, it’s water resistant. The polyurethane coating works to repel water, but it can’t be submerged.
  • While it’s a durable alternative to leather, real leather is more durable in the long run.

Zero G Backpack Front Design Features Worth Mentioning: EVA Base & Self-Closing Magnetic Buckle

When it comes to design and function, Keep Pursuing doesn’t let me down. The front face of the Zero-G backpack is so well designed, with great attention to detail that is as practical as it is beautiful.

Let’s talk about that base for a minute. The base of the Zero-G is cushioned to absorb shock and resist water. Why is this such a cool feature? Well, while most backpacks just have padding inside laptop sleeves, this backpack goes beyond that. Not only does this protect other valuables, it helps with minimizing the wear of the bag.

KP Zero-G Bag TagsAnother great design feature on the front face of the bag is that super cool, self-closing magnetic buckle. I love the overall design of the hood, for a few reasons. The hood design is great for keeping rain out of your backpack, as there are no exposed openings. The buckle, however, is the real show stopper. This is such a convenient feature to have, especially for people who are constantly on the move and don’t want to fuss over closing their backpack properly. The Zero G buckle snaps close easily, and you can open it up with one hand!

Zero G Front Exterior Water Resistant Zippers, Stitching, and Seams

Finally, let’s talk about the nuts and bolts of the Zero-G backpack, which is the zippers, and stitching. Even though it might not be exciting to talk about, it’s these details that make a backpack long lasting.

Keep Pursuing sets the bar with their water resistant zippers on the outer compartments: the utility hatch, the laptop zip, and the main compartment (I’ll discuss these more in depth later). Nowadays, if a backpack doesn’t come with water resistant or waterproof zippers, it’s a serious problem. No matter how “water resistant” a bag will claim to be, if the zippers aren’t protected, there’s a high chance that water will still leak into the bag. The Zero G doesn’t have that problem, thankfully.

Besides looking good, minimalist design has another perk. Because of the simple design, the Zero-G backpack has less exterior stitching, making it more impervious to rain. The seams that are on the outside of the backpack are water resistant and protected. The handle at the top of the bag is sewn in well, giving you a nice and sturdy grip without having to worry about ripping or pulling too hard.

Again, while these details aren’t as glamorous to talk about, they are important and are what differentiates a good backpack from a crappy one.

Keep Pursuing Zero-G Back Exterior: Interchangeable Strap Buckles, Zero-G Suspension System, and Padding

Moving away from the front exterior, let’s look at the back now. This is where the ingenuity of the Zero G really shines because it claims to offer four independent shock-absorbing points: two at the top and two at the bottom of the bag. Let’s take a closer look, starting with the top of the backpack.

The Zero-G Backpack Lightens Your Carrying Load With a Revolutionary Suspension System

The noticeable difference between this backpack and others is at the top of the shoulder straps. There’s a good inch of the strap that looks a lot like an accordion. And while it looks funny, it was actually made that way with comfort in mind.

Those attached spring bellows at the top of the straps create the “zero gravity” suspension for your shoulders. That way, whenever you step or run with a heavy load, the backpack will spring down and up, rather than letting your shoulders take all the weight. Cool, huh? It’s an innovative way to help reduce tension in your shoulders and lower back and helps you maintain better posture. Rather than slouching forward to carry a heavy backpack, the Zero-G handles the stress so you don’t have to.

Adding to your back support is the stabilizing chest strap. These types of straps make it easier to confidently run or bike in a backpack. Chest straps keep your straps in place, while also reducing the amount of weight placed on your lower back.

KP Zero-G Bags Achieve Zero Gravity With Its Interchangeable Strap Buckle

Moving on down to the bottom of the backpack are the buckles. Probably the best selling point of the backpack is the patent-pending interchangeable bottom buckles.

Why would a backpack have changeable buckles? It all has to do with providing tailored suspension for your specific carry load. The bottom straps are elastic, so when you wear the bag, those elastics help to “lift up” the bag from the bottom, because that’s what elastics do, they naturally want to retract. So, depending on how heavy or light your cargo is, the tighter or looser your elastic needs to be.

The KP Zero G backpack interchangeable suspension set includes 3 stress levels: light duty, normal duty, heavy duty. This allows you to pick which setting you feel most comfortable with given how much you carry and what activity you do.

In my opinion, it does feel like someone is lifting my backpack from the bottom when I wear it. However, it isn’t a monumental difference, but definitely more comfortable than other bags.

The Zero G Strap and Back Padding Provides Additional Comfort

The last thing to mention about the back of the backpack is the padding that does a great job of adding additional comfort.

The shoulder straps are well padded, but more specifically, they are made with a moisture wicking fabric. This helps to ensure that your shoulders won’t have a gross sweat mark when you take off the bag.

The back of the backpack is also meant to provide padding while keeping you relatively dry. The thick lumbar padding provides an airflow passage, especially for the middle of the back. For anyone that bikes daily, you know how hot and sweaty your back can get, especially when you have a backpack on. This back padding helps to mitigate that.

Zero G Main Backpack Compartments

Now let’s talk compartments, shall we? Even though this backpack is minimalist, you’d be surprised by how much you can pack in here without looking bulky.

The front utility hatch is perfect for storing your electronic accessories and essentials.

  • Padded tablet compartment and zipper pocket
  • Two small Velcro pouches and one zip up mesh pocket
  • Two pen holders

The laptop compartment can fit a 15″ or 13″ laptop, depending on the bag.

  • Side padded laptop compartment with water resistant zippers

The main compartment opens with a side zipper, and you can lay the bag flat for loading and unloading.

  • Main compartment plus an additional zip pocket inside

Other smaller compartments

  • Small side pocket
  • Detachable magnetic cell phone pocket on the strap

Zero–G Backpack Specifications

  • Available in two sizes
  • Available in four color combinations (Jet Black / Silver Interior) (Cobalt Blue / Silver Interior) (Gunmetal Gray / Silver Interior) (Jet Black / Blue Interior)
  • Zero–G 15
    • L 19” x W 13.5” x D 5.75”
    • 3 lbs
    • 20 L capacity
    • 15” laptop compartment
  • Zero G–13
    • L 17.5” x W 12.75” x D 5.25”
    • 2.4 lbs
    • 15 L capacity
    • 13” laptop compartment
  • Zero–G 15 price is $259
  • Zero–G 13 price is $249

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